Industry: Retail Sector: K-Beauty
Brand: Ballon Blanc
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Background: A skincare brand founded in 2020 and headquartered in Korea, Ballon Blanc has been active in Korea and Southeast Asia, achieving notable sales volume. As the brand expanded, the next strategic move was into the U.S. market.
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Challenge: Korean beauty products in the U.S. have become immensely popular in recent years, resulting in stiff market competition. With the ambition to become one of the major players in the market, Ballon Blanc faced the challenge of building and growing its brand presence and sales channels in the U.S. However, obstacles such as a lack of market knowledge, physical presence and manpower, and limited resources and budget made it difficult to place the brand's products in the hands of consumers.
Connecting Solution:
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Established and supported the brand's sales as an Amazon FBA seller.
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Participated in brand exhibitions at retail expos and consumer events.
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Built and operated the brand's social media pages.
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Collaborated with brand ambassadors and content creators.
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Established the brand's own e-commerce platform.
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Result:
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U.S. market sales exceeded those in the Korean market by 250%.
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Accumulated over 2,500 positive reviews on Amazon, making Ballon Blanc's sheet mask one of its 'best-seller' products.
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The brand's products are available at over 20 online retailers throughout the U.S.
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Ballon Blanc's products were ordered and featured at Macy’s, a national chain department store.
