Industry: Korean Government Organization

 

Brand: GICON

​

Background: GICON stands for Gwangju Information and Culture Industry Promotion Agency, a regional government agency that promotes the ICT and content industry in Gwangju, Korea. As part of their talent fostering program, GICON is hosting the CES Tech Preview & Meetup for over 200 attendees during the 2024 CES in Las Vegas.

 

Challenge: Source the venue, plan the event with F&B, and staff the manpower for a TED-style speaking event for over 200 guests, including various high-level Korean government officials, media, and private guests. Generally, the task would not have been much of a challenge, but this is during one of the busiest times in Las Vegas.

​

• Limited available venues to accommodate over 200 VIP guests

• Higher costs for everything

• Limited budget

• Time is of the essence

• Communication around the time difference between Korea and the US causing delays

​

Connecting Solution:

• Utilize our network of event managers in Las Vegas to quickly secure the venue.

• Negotiate F&B and AV to fit the client’s budget and needs.

• Properly understand and perform around the different working environments and protocols between Korea and the US.

• Presentation of all necessary paperwork/presentation in compliance with the Korean government agency’s procedures.

​

Result:

• Promptly secured the perfect venue.

• Reduced the event cost by 25% less than the allowed budget.

• Received an A+ on the post-event report.

• Guests thoroughly enjoyed the event, resulting in another happy client.